Capital Campaigns

If you're trying to raise funds for a multi-million dollar construction budget, you need to get your message across to donors and the public with a  clear and compelling story that connects your audience with message that is filled with passion and purpose. 

Project Details

Title: Past Present and Future: Tulsa City-County Library
Project: Tulsa City-County Library Renovation
Commissioned by: MSR Design
Project Principal: Jeff Scherer
Lead Designer: Dagmara Larson
Production: Fall 2011


Project Narrative

In 1965 the Tulsa City-County Library reformed reformed our idea of what a library is by becoming one of the first in the nation to the first in the nation to use today's standard of browsing books in an "Open Library".

It used to be, that when you went to a library, you had to look up a book in a catalogue or index, and create a retrieval request for a librarian.

Today, the library continues to serve all members of the community. Serving as a gateway to resources that anyone can access. Students young and old, families, community groups, entrepreneurs, and large businesses.

As our culture continues to evolve in the way we learn, consume information, and gather as a community, this video unveils the concept design of the the architects of MS&R Meyer, Scherer & Rockcastle, Ltd. ( and associate architect Crafton Tull Associates, Inc., look to reinvigorate Tulsa City-County Library for the next 50 years.

Production Notes

MS&R used this short film to connect the past, present, and future of Tulsa City County Library with donors at a special event.  It was then broadcast in several locations on the web and helped them reach their goal of raising $47.8 Million.

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